Identity design & packaging
We developed identity and packaging for an organic curry leaf powder and turmeric powder brand. The curry leaf powder is made from an exclusive variety called ‘Kaaramadai Karuveppilai’ by locals, known for its unique flavor. The brand is upcoming and is sold through organic outlets and online platforms.
The client, coming from an agricultural background, is deeply passionate and proud to share this unique flavour grown exclusively on his farm with a wider audience.
The client emphasised incorporating the five elements (earth, water, fire, air, and space), along with flowers and bees, which play a vital role in agriculture, into the design. Based on this, an emblem-style logo with an illustrative approach was created. The brand identity is rooted in organic and agricultural themes, reflected in the overall design scheme.
The Aram, reflects values of purity, ethics., while the sub-brand, The Village, represents the authentic, traditional, and farm-sourced essence of its products.
More about the project
