Identity, illustration & collaterals
We developed the identity, illustration, and collaterals for Notinhome, a platform dedicated to providing healthy, tasty, and balanced food for people away from their homes. The brand was born out of the founder’s personal experience of struggling with unhealthy food during her time away from home for studies, inspiring her to ensure that no one else goes through the same.
The product line includes:
• Fruit Bowl
• Mogo
• Movita Laddoo
• Hot Movita
• Raga (Palmyra Palm Drink)
• Moringa Soup
• Karuppu Kavuni Coolant Drink
• Alkaline Water, and more.
• Fruit Bowl
• Mogo
• Movita Laddoo
• Hot Movita
• Raga (Palmyra Palm Drink)
• Moringa Soup
• Karuppu Kavuni Coolant Drink
• Alkaline Water, and more.
The client’s focus is on students, working professionals, and individuals in hospitals, targeting those longing for healthy and homely food while being away from their families. They envisioned an identity that resonates with mom and grandmother’s care, showcasing food made with love and care tastes good.
They want to Highlight the importance of traditional homemade food, Educate the audience on:
• What constitutes good food.
• Essential nutrition for students.
• Ayurvedic guidance on food and water consumption.
• Balancing mind, soul, and body for overall well-being.
. Create a balanced, educative, and approachable identity that appeals to diverse audiences.
• What constitutes good food.
• Essential nutrition for students.
• Ayurvedic guidance on food and water consumption.
• Balancing mind, soul, and body for overall well-being.
. Create a balanced, educative, and approachable identity that appeals to diverse audiences.
We framed a complete story line and communication strategy that focuses on nutrition, tradition, and education. The identity reflects home feel done with love and care.
They also wanted support for collateral materials for their sub-brand to extend this mission.
